Learning at the Eyewear Show

Otticlub is the industry meeting place dedicated to information and education, a

congress hall for seminars, workshops, presentations, events and conferences on vision and the optical sector

, for those who do not want to miss out on the latest news!

On Sunday February 25th, 2018 from 2.00 pm, the Otticlub will host the 1st Eye Health Awareness Day, a new international meeting dedicated to eye health promotion and awareness. The aim of this event is to share experiences in prevention and promotion of efficient eye health practices, to maximize the effectiveness of actions and messages carried on by every single actor, to improve the coordination and exchange of information among all different associations, institutions, foundations and organizations. For more information, see here.

All events are free. Pre-registration recommended.
Italian/English simultaneous translation is available for all events.


11 a.m. – noon
Eyesight and Road Safety.
noon – 1 p.m.
The profession: the relationship with the medical field. Approach, limits, and conditions for a solid relationship of trust with ophthalmologists. The legal aspects.
1 p.m. – 2 p.m.
Optical lenses: UV Alert. Prevention and protection from the effects of UV radiation: guidance for use.
2 p.m. – 3 p.m
Optical lenses: Digital Surround. A comprehensive examination of the digital world’s potential through the lens of protection, marketing, e-commerce etc.
3 p.m. – 4 p.m.
Sunglasses, from protection to improving visual performance. Protection against harmful radiation also means improved eyesight.
4 p.m. – 5 p.m.
“Women in optics” Project Presentation.
5 p.m. – 6 p.m.
Road safety starts with good vision. Essilor and FIA together to raise global awareness.
10 a.m. – 11 a.m.
Optics Market Dynamics in Europe and Impact on Retailers & Manufacturers Performance.
11 a.m. – noon
Optical Monitor 7th wave: eyewear consumers in the US, China, Japan and Russia.
noon – 1 p.m.
Generational nuclei and genius loci: where innovation is born.
1 p.m. – 2 p.m.
Optometry and Optics Register.
2 p.m. – 6 p.m.
Eye Health Awareness Day.
6 p.m. – 7 p.m.
Tax change for Optical stores: get ready for 2019.
10 a.m. – noon
The REACh Regulation and Proposition 65: a focal point for companies. Round table about chemical restrictions.
noon – 1 p.m.
The Profession: professional training and continuing development. Round table with the directors of the leading Italian schools.
1 p.m. – 2 p.m.
The meeting of two worlds: CERTOTTICA and Istituto Zaccagnini collaborating for a new training scheme.
2 p.m. – 3 p.m.
Shifting Global Eyewear Distribution.
3 p.m. – 4 p.m.
Glasses and eyebrows.
4 p.m. – 5 p.m.
Winning with the web: how to bring business into your shop with a winning web strategy.
Exhibiting halls Exhibitors: what's new MIDOTV Floor plans 2018 Media gallery 2018 History of MIDO