JUNE 5-6-7 | 2021
CHARMANT Group is celebrating the 10th anniversary of the Line Art Collection this year. The collection, which is inspired by music, features frames designed for lightness and comfort, with a different and unique look and feel when worn.
“Line Art’s one-of-a-kind comfort and uncommon design aesthetic came about thanks to the pooling of Charmant’s own designers and engineers’ talents, with the support of experts from leading Japanese universities,” says a spokesperson for the company. “Furthermore, the process demanded the development of completely new proprietary materials and technology. Excellence Titan, the material that gives Line Art frames their flexibility and superior stability, was specially invented by Charmant in a complex, eight-year-long cooperation with the Institute for Materials Research at Tohoku University.”
As part of the anniversary celebrations, Charmant has undertaken something quite special to evoke the beauty and the inspirational role of music in the brand’s DNA. Together with premium Japanese jewellery maker HIROUMI, three dazzling Line Art jubilee frames have been created, featuring precious stones. Furthermore, Charmant has commissioned composer Masashi Hamauzu to write a commemorative new piece: the magical “Line Art Suite” which draws from the sounds of the production process and channels the frames’ charm into a “passionate and melodious musical embrace”.
Charmant Group will show at MIDO in Pavilion 1, Stand D10 E01.