Launched in January 2020, eyewear newcomer Danshari – inspired by the fine art of minimalism - is the creation of Giuseppe La Boria. The collection, in acetate and Japanese titanium, includes flexible light timeless designs of great refinement and quality, according to the founder. The collection launches with 10 men’s models and 11 unisex styles. Danshari’s optical collection is designed for high-profile opticians. CEO Giuseppe La Boria said: “We are very enthusiastic about this project, which offers eyewear with a really different focus, thanks to the unique message which surrounds it. In our society of mass consumerism there are more and more consumers who wish to find beautiful functional accessories of quality, rather than trend-led products, and it is upon this particular desire for essential qualities that Danshari is founded.”
Danshari will exhibit at Mido in Hall 2, Stand R52.
