MIDO 2022 | DIGITAL EDITION IS ONLINE
 
About

EXHIBITORS: WHAT'S NEW

MYKITA In Living Colour: campaign launches for 2021


With photography by long-term collaborator Mark Borthwick, a new campaign by MYKITA mixes contrasting styles of imagery, from stark minimalist portraiture to vibrant abstract images. A diptych sequence reveals the beauty of a characteristic gesture; rich neon colour saturation illustrates the strength of a subject’s unique charisma. These pictures represent a celebration of the richness and potency of the individual’s internal life.
Borthwick photographed a group of fellow New Yorkers that stand out by virtue of their bright minds, open hearts and creative spirits. Re-lying on his authentic approach and natural aesthetic that does without real fashion or beauty styling, he captured their individual presence during the course of one day at the end of 2020. With a style that emphasises the truly personal aspect of MYKITA design, the photographer and friend of the MYKITA HAUS continues to shape the visual language of the handcrafted eyewear label from Berlin.

www.mykita.com

< back to: Exhibitors: what's new