About

OTTICLUB

Learning at the Eyewear Show

Otticlub is the industry meeting place dedicated to information and education, a

congress hall for seminars, workshops, presentations, events and conferences on vision and the optical sector

, for those who do not want to miss out on the latest news!

Italian/English language is available for all events.
Watch again all the Otticlub 2022 events here.

SATURDAY APRIL 30THSAT
30/4
SUNDAY MAY 1STSUN
1/5
MONDAY MAY 2NDMON
2/5
10 a.m.
Presentation of the book:
"Eyewear frames, an expression of style, meaning the complexity of an object deemed ordinary".
By the editorial staff of L'Ottico magazine.
Mario Casini (President of AIO, the Italian Association of Opticians).
11 a.m.
Ophthalmic lenses designed with artificial intelligence (AI).
By Novar Technologies.
Gabriel Martin (R&D Consultant).
12 a.m.
The eyewear industry and on-line sales: a comparison between Italy and the main EU countries.
Powered by GfK for MIDO.
Daniele Novello (Consumer Intelligence – Sub Lead, GfK | Italy).
1 p.m.
Future Consumer 2023: WGSN presents new key consumer profiles and requirements to conquer minds and market shares.
Powered by WGSN for MIDO.
Joanna Lowry (Senior Editor team Mindset, WGSN).
2 p.m.
Testing and management of myopia.
Hosted by Nicola Di Lernia (columnist and eyewear market expert).
Epidemiology of myopia in the new generations.
Paolo Nucci (Tenured Professor of Ophthalmology at the University of Milan).
Medical therapies.
Matteo Sacchi (University of Milan Ophthalmology Clinic, San Giuseppe Hospital of Milan).
Optical devices for progressive myopia.
Giancarlo Montani (Professor, University of Salento).
Round table discussion with: Paolo Nucci, Matteo Sacchi, Giancarlo Montani, Silvano Larcher (Medical Relations Team, Hoya Italy), Gaetano Volpe (Research & Development Director, Dai Optical Industries), Mauro Zuppardo (Product Trainer, Filab).

3.30 p.m.
Vision + Onlus presents:
AT A GLANCE – Sight and vision in the Arts
15 artwork reproductions recount the art of sight through images and poems.

By Professor Elisabetta Parente.
Sponsored by SOL (Ophthalmology Association of Lombardy), SIOL (Italian Legal Ophthalmology Association) and Rotary Districts 2041 and 2042.
4.30 p.m.
Prescription eyewear increasingly takes up “space” in space missions.
By the editorial staff of L’Ottico magazine.
Paolo Castiglioni (Space Experience).
5.30 p.m.
Conscious + Key Colors for SS 2023: let’s explore the chromatic power of eyewear.
Powered by Coloro for MIDO.
Joanne Thomas (Head of Content, Coloro).
6.30 p.m.
The effects of narcotics on drivers’ eyesight.
Francesco Loperfido (Ophthalmologist, Head of General Ophthalmology at San Raffaele hospital in Milan, and Assistant Professor at Vita e Salute University).
10 a.m.
How Optical Centers can stand out in this competitive market.
By the editorial staff of L'Ottico magazine.
Roberto Pregliasco (Optician-Optometrist and Business coach).
11 a.m.
SHAMIR METAFORM – nanotechnology to enhance your lenses.
SHAMIR AUTOGRAPH INTELLIGENCE New Release, the progressive lens that evolves with you.

Yair Di Segni (General Manager, Shamir Italia), Shahar Ben Ari (Director Global sales support & training, Shamir Italy).
12 a.m.
SS 2023 Fashion Trends Forecast: WGSN presents the latest product trends.
Powered by WGSN for MIDO.
Joanna Lowry (Senior Editor team Mindset, WGSN).
1 p.m.
The new omnichannel scenarios and challenges for opticians and eyewear manufacturers.
Sponsored by MIDO and Federottica.
Moderated by Cristina Lazzati (Editor-in-chief for Mark UP and Gdoweek magazine).
Marco Aurelio Sisti (Associate Professor of Practice of Marketing & Sales at SDA Bocconi School of Management, and Associate Professor at Bocconi University in Milan), Sandro Castaldo (Tenured Professor of Marketing at Bocconi University in Milan), Paolo Pettazzoni (President of ANFAO Lens Group, Vice President of ANFAO), Andrea Afragoli (President of Federottica), Fabrizio Vettore (President of Assogruppi Ottica), Carlo Ghiotto (Ottica Ghiotto), Chiara Pastorelli (Ottica Pastorelli).
3 p.m.
Risks and opportunities of the entry into force of the decree no. 92 “Auxiliary arts of the optician health profession”.
Preview of the XXIII INTERDISCIPLINARY CONGRESS of the Zaccagnini Institute, Bologna 12 June 2022.

Giorgio Righetti (Director, Zaccagnini Institute), Andrea Afragoli (President of Federottica), Anto Rossetti (IIS Federico Flora Pordenone, University of Padua, Zaccagnini Institute), Mauro Frisani (University of Turin, Zaccagnini Institute).
4 p.m.
Progressive lenses: the current state of eyewear technology, the market, and the industry experts’ opinions.
Hosted by Nicola Di Lernia (columnist and eyewear market expert).
Technique and technology.
Gianmario Reverdy (Professor, CSS Leonardo da Vinci,).
Market research on new presbyopes and newly fitted presbyopes.
Nicola Di Lernia (columnist and eyewear market expert).
Roundtable of Experts and Industry insiders, including: Silvano Abati (Professor of Optics and Optometry), Matilde Ronzoni (Education & Product Specialist, Hoya Italy), Matteo Fusi (Product Manager, Filab).
5 p.m.
HAPPY BIRTHDAY P.O.!
Simona Finessi and Angelo Dadda celebrate the 30th anniversary of P.O. platform optic magazine with the associated companies and opticians who shared its long journey.
10 a.m.
Lions Clubs International and Sight for Kids Italy present:
“Sight for Kids”: let’s wake up lazy eyes!
TALK 1: The Lions, Vision and Sight for Kids.
Moderated by Nicola Di Lernia and Michela Vuga.
Guest Speakers: Mariella Sciammetta, (President, Lions Club International Council of Governors), Aldo Vagge (University of Genoa Eye Clinic, National Rep. SFK Italy, Lions Club Genoa Sant’Agata A.V.B.), Giovanni Amerio (Ophthalmologyst, Lions Club Orbassano), Lelio Sabetti (City of L’Aquila Eye Clinic, Lions Club Roma Palatinum).
TALK 2: Talk Show - Amblyopia: knowledge to prevent it.
Moderated by Nicola Di Lernia and Michela Vuga.
Guest Speakers: Giovanni Amerio (Ophthalmologyst, Lions Club Orbassano), Lelio Sabetti (City of L’Aquila Eye Clinic, Lions Club Roma Palatinum), Aldo Vagge (University of Genoa Eye Clinic, National Rep. SFK Italy, Lions Club Genoa Sant’Agata A.V.B.), Carla Blengio (Mondovì Hospital, National training manager for AIOrAO - Italian Association of Orthoptists and Orthoptist assistants, Lions Club Carrù-Dogliani), Massimo Di Pietro (Eye Clinic of Catania, Lions Club Catania Alcantara).
TALK 3: The role of screening in the prevention of visual impairments.
Moderated by Paolo Nucci (University of Milan tenured professor of Visual System Diseases).
Guest speakers: Adriano Magli (President, Italian Association of Pediatric Ophtalmology), Paolo Emilio Bianchi (President, AIS – Italian Strabismus Association), Flavia Fabiani Abeni (Papa Giovanni Hospital of Bergamo, City of Dalmine Lions Club), Filippo Cruciani (IAPB Italia – International Agency for the Prevention of Blindness).
12.30 a.m.
P.O. platform optic in collaboration with DECONSTRUCT presents:
NEW RETAIL EXPERIENCE
From shopping to emotional experience.

The point of sale is fast becoming an experiential place for evolved consumers.
The contribution of design in the development of retail spaces.
Giulia Gerosa (Architect, professor at the Polytechnic Institute of Milano).
New retail: functionality, innovation, emotion.
Ilaria Marelli (Architect, designer, lecturer at the Polytechnic Institute of Milan and NABA – New Academy of Fine Arts).
How to manage the retail revolution if customers are the ones being upended?
Alessandro Lorenzelli (Ceo of Deconstruct, Business Marketing Strategies professor and consultant).
1.30 p.m.
Focus UIBM for eyewear companies:
MEASURES AND INCENTIVES FOR COMPANIES.
PATENTS: how, when and why to register.
THE UBIM (Italian Patent and Trademarks Office) MAIN DATABASES: contents and consultation methods.

Francesco Morgia (UIBM - Ministry of Economic Development, Head of Division VI Policies and projects for the promotion of industrial property), Manuela Caprara and Alessandro Faraci (examiners for UIBM - Ministry of Economic Development and D.G. for the protection of Industrial Property Rights), Fabrizio Fornari (databases and information systems expert, UIBM - Ministry of Economic Development and D.G. for the protection of Industrial Property Rights).
2.30 p.m.
From eye exam to style consults: new ways to build rapport in Optical Centers.
Alessandra Salimbene (Strategic, digital and retail marketing expert), Daniela Marchi (Ottica Marchi Group), Wendy Buchanan (Image consultant and optician).
3.30 p.m.
"Being sustainable pays off!"
Rossella Sobrero (President FERPI – Italian Federation of PR professionals).
4.30 p.m.
Innovation for a sustainable future: WGSN explains how it’s possible.
Powered by WGSN for MIDO.
Joanna Lowry (Senior Editor team Mindset, WGSN).

Replay

MIDO 2021 | Digital Edition MIDO 2019