Attend

MIDO’S OTTICLUB

Learning at the Eyewear Show

Otticlub is the industry meeting place dedicated to information and education, a

congress hall for seminars, workshops, presentations, events and conferences on vision and the optical sector

, for those who do not want to miss out on the latest news!

Free admission with MIDO entry pass.
Italian/English simultaneous translation is available for all events.

Download the 3-day schedule

SATURDAY FEBRUARY 23THSAT
23/2
SUNDAY FEBRUARY 24THSUN
24/2
MONDAY FEBRUARY 25THMON
25/2
11 a.m. – noon
Keeping an eye on kiddies’ eyes
noon – 1 p.m.
Low Vision: diseases, visual aids and health care range of fees
1 p.m. – 2 p.m.
Eyecare: diseases, protection and prevention
2 p.m. – 3 p.m
Transitions: together, towards a new era
3 p.m. – 4 p.m.
Cost-Cutting Done Right: The Building Blocks of an Eyewear Supply Chain Designed for China
4 p.m. – 5 p.m.
Launch of the new progressive lens Shamir AUTOGRAPH INTELLIGENCE
5 p.m. – 6 p.m.
The factory of the future
6 p.m. – 7 p.m.
Working with opticians to create brand equity
10 a.m. – 11 a.m.
9th edition of Optical Monitor: eyewear consumers in the USA, China, Japan and Russia
11 a.m. – noon
Accessories and Eyewear Forecast 2020: WGSN to present the latest product and design trends
noon – 1 p.m.
3rd edition of MIDO Outlook: the barometer of the eyewear sector
1 p.m. – 2 p.m.
Building a Cert.O future together
3 p.m. – 4 p.m.
Progressive lenses Real Time
4 p.m. – 5 p.m.
Galileo and Nikon, a winning combination: the birth of BBGR Italia
10 a.m. – 11 a.m.
Glasses in childhood
11 a.m. – noon
FEDON Group – The value of a brand and environmental sustainability: the glasses case and its role in conveying the brand image and values
noon – 2 p.m.
DM and DPI: from the Directive to the New Regulation
2 p.m. – 3 p.m.
Visual Merchandising & Store Trends: WGSN to present the key global trends in visual merchandising and in-store design for the fashion industry
3 p.m. – 4 p.m.
Visual wellbeing and handwriting, to improve pupils’ learning capacity
4 p.m. – 5 p.m.
Design – customized eyewear
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