WMIDO

Crystals sparkle on minimalist sportswear

Written by MIDO | 01/03/2024

PUMA writes a new chapter in its creative partnership with Swarovski. 

The expression of minimalist sportswear, this new collaboration sees precision-cut Swarovski crystals add sparkle to a range of tailored essentials.

 

Silhouettes are adorned with dazzling details while the PUMA cat logo is picked out in a series of coloured Swarovski crystals.

 

The collection features a matching top and pants, plus an oversize cropped Tee in three colours. The items finished with “raw” details include the cap in the collection and the PUMA Suede, with its distressed effect artfully designed to reveal a glimpse of the brilliant Swarovski crystals hidden inside. Letting the sparkle of Swarovski crystals drive the collection, a soft colour palette mixes black and white with flashes of purple.