The French brand strengthens its positioning between heritage and contemporary style through a long-standing collaboration.
Lacoste announces a new chapter in its collaboration with Adrien Brody, who becomes the official face of Lacoste Eyewear. A meaningful return that reinforces a relationship first established over fourteen years ago, built on shared values, creative affinity, and a refined aesthetic vision.
An Ambassador True to the Lacoste Spirit
The partnership between Lacoste and Adrien Brody dates back to 2012, when the actor starred in the brand’s Unconventional Chic campaign. Since then, Brody has maintained a close and consistent relationship with Lacoste, regularly attending the brand’s fashion shows and events. Today, this connection evolves into a structured global ambassadorship for the eyewear line.
Adrien Brody: A Career Defined by Artistic Excellence and Global Recognition
A two-time Academy Award winner for Best Actor, Adrien Brody is widely regarded as one of the most authoritative figures in contemporary cinema. He first made history in 2002 with his Oscar-winning performance in The Pianist, becoming the youngest actor ever to receive the award. More than two decades later, he earned his second Oscar in 2024 for The Brutalist, portraying architect and Holocaust survivor László Tóth.
Throughout his career, Brody has collaborated with internationally acclaimed directors such as Wes Anderson, Steven Soderbergh, Spike Lee and Peter Jackson, earning numerous awards and nominations across film, television, and theatre. Alongside acting, he is also active as a film producer through his production company Fable House, as well as an established painter and music producer.
Adrien Brody on the Collaboration
“I am honored to join the Lacoste family as global ambassador for the new eyewear campaign. Lacoste has always stood for style, authenticity, and savoir-faire, and I am excited to continue our friendship and collaboration through this new campaign.”
Lacoste Eyewear: Where Heritage Meets Contemporary Design
Worn by Adrien Brody, the featured sunglasses reinterpret Lacoste’s iconic codes through a modern lens. The geometric frame combines a lightweight, bio-injected front for enhanced comfort and fit with acetate temples reinforced by a finely engraved metal core, ensuring durability and refined detailing.
The iconic metal crocodile signature adds a timeless accent, while the premium seven-barrel hinge elevates the construction in terms of strength and precision. The result is a distinctive accessory that perfectly balances comfort, sophistication, and the unmistakable identity of Lacoste.