A new flagship that strengthens the brand’s presence in Asia and celebrates the union of design, craftsmanship, and innovation.
The store, located within centralwOrld – one of the largest and most prestigious lifestyle malls in Asia – represents a strategic investment in a high-visibility area, a crossroads for both local and international flows, and a choice perfectly aligned with the brand’s premium positioning.
The design, developed in-house by the MYKITA team, reflects the brand’s distinctive aesthetic language: clean lines, carefully selected materials, and meticulous attention to functionality. The essential, light-filled environment stands out in the urban context, offering a shopping experience inspired by slow living and the mindful discovery of each product.
“Nearly twenty years after our first arrival in Thailand, this opening marks a milestone,” says Moritz Krüger, Founder and Creative Director of MYKITA.
“It reaffirms the solid bond with long-standing partners and a community that shares our values: quality, craftsmanship, and innovation.”
The new store offers the full spectrum of MYKITA collections: handcrafted optical and sun frames, limited editions, seasonal collections, and exclusive collaborations with international brands and designers.
The proposal is completed by a full range of advanced optical services, including professional eye examinations, personalized consultations, premium ZEISS lenses, and the MYCARE program, which ensures after-sales support, maintenance, and frame repair.