The transaction strengthens the Group’s portfolio of proprietary brands and reinforces its presence across the sport, outdoor and premium eyewear segments.
Safilo Group has announced the completion of the acquisition of SPY+ and Serengeti from Bollé Brands, following the signing of a Share and Asset Purchase Agreement on 11 May 2026 and the fulfilment of all customary closing conditions.
The transaction includes selected SPY+ and Serengeti assets in Europe, together with 100% of the shares of two dedicated companies operating in the United States and Canada. It marks another important step in Safilo’s strategy of selectively acquiring brands that strengthen the Group’s position in attractive, high-growth market segments, further enhancing its portfolio of proprietary brands, which already includes Smith, Carrera, Polaroid and Blenders.
Commenting on the acquisition, Angelo Trocchia, Chief Executive Officer of Safilo Group, said: "The completion of this acquisition represents another important milestone in the execution of our strategy. SPY+ and Serengeti are highly complementary to Safilo’s brand portfolio and fully aligned with the Group’s focus on sport and premium-quality eyewear.
SPY+ is a well-established and authentic American brand that strengthens our presence in the sport and outdoor channel alongside Smith and Blenders, enabling an even more effective multi-brand positioning across different price points. Serengeti, with its long-standing heritage and outstanding mineral lens technology, represents a significant opportunity for Safilo in the premium and high-end segment, expanding our ability to serve the upper end of the market with a distinctive performance-driven and high-quality eyewear offering.
We expect the integration of these two brands to support future growth and improve operational efficiency over time, generating synergies on both the revenue and cost sides by leveraging our global supply chain, distribution platform and direct-to-consumer capabilities."
In 2025, SPY+ and Serengeti generated combined sales of approximately USD 39 million. The purchase consideration amounted to USD 24.6 million and was funded through the Group’s available financial resources.