WMIDO - Milano Eyewear Show - February 4-5-6 - 2023

300 opticians and Safilens together for a charity initiative

May 22 2020

From 22 March to 15 April last, Safilens promoted an initiative in favour of law enforcement personnel, healthcare professionals and Civil Defence volunteers. Enough daily contact lenses to cover the demand for two months were distributed free of charge through participating optical centres to the representatives of these categories who have been working so hard in the front line of the fight against the Coronavirus pandemic. The daily use version was chosen to guarantee maximum hygiene and safety.

The memberships

Over 300 partner stores throughout Italy provided more than 10,000 packs of contact lenses for myopia/farsightedness, astigmatism and presbyopia, fora market value of almost 280,000 euro.

The success of the project

Numerous expressions of appreciation and gratitude were received from the field; particularly appreciated were those from resuscitation specialists and nurses whose work was made easier by wearing contact lenses instead of eyeglasses under the various kinds of protective equipment.

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