WMido - Milano Eyewear Show - February 3-5 - 2024

8th edition of DaTE confirmed for September 19-21 in Florence.

July 31 2020

DaTE organizers confirm the dates for the ‘eyewear of the future’ event, on the calendar September 19th to 21st in Florence, Italy in the halls of the Stazione Leopolda.

DaTE, the international show focused on avant-garde eyewear, will be the first crucial event for the eyewear sector in the Fall of 2020 and the first post-pandemic opportunity for industry professionals to meet in person.

An updated edition, with a full lineup of top-ranking businesses.

The words of the President of DaTE, Giovanni Vitaloni

“With DaTE, we want to send a strong, positive message to the entire eyewear sector, in Italy and abroad, and to all of our stakeholders. Together, we can successfully re-start and positively steer the future of our industry. It took a bold leap of courage to produce such an ambitious project under the current uncertain circumstances. Believing in us and sharing our common goal, the exhibiting companies enthusiastically and responsibly responded to the call. DaTE will also take the first steps toward a change that is becoming more and more necessary to offer those engaged in research, experimentation and innovation, those with a small but agile market presence, the opportunity to allow the full weight of their contribution to be felt”.


The show, which will clearly be smaller than in past years, has received special support from ITA (Italian Trade Agency), specifically focused on a digital launch of the show and on hosted international buyers, as well as online marketing events. The organizers will be alongside the exhibitors who willingly bet on this opportunity for a relaunch. Additional strategies are in the planning stages. Of course, for the safety of exhibitors, visitors and all staff, everything will be conducted in full compliance with contagion-prevention standards.

Updates and news are always available on the dateyewear.com website and on the social profiles of the event: www.instagram.com/dateyewear/ e https://it-it.facebook.com/DateEyewearOfficial/ .

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