WMIDO - Milano Eyewear Show - February 4-5-6 - 2023

Active lifestyle for the new Maui Jim collection

February 26 2010

Maui Jim has launched a new collection of sunglasses designed for consumers with an active lifestyle.

Eight new models with a modern design guarantee maximum protection by eliminating reflections and transmitting usable light.
Genuine masterpieces, they are made from prestigious materials like beta titanium, a totally nickel-free titanium alloy that combines the well-known properties of pure titanium with considerable flexibility and excellent resistance to the high temperatures of the soldering process.

The nosepieces are in Rabalon, a thermoplastic elastomer designed to be very elastic despite its soft feel. For the new Maui Jim sunglasses, the exclusive MJ Evolution material is used to combine the best qualities of ultra-slim glass and polycarbonate lenses and offer superior optics, scratch-resistance and surprising lightness, making them perfect for a large variety of sports.

Color and contrast intensification and sharpness are guaranteed by the most advanced polarized technology: Polarized Plus 2. Maximum attention to details and prestigious materials for consumers of the new millennium who do not want to relinquish comfort, eye wellbeing and style.


Logo WMido

WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

Press registration MIDO Exhibiting halls Exhibitor list Otticlub Directions Fly & Stay