WMido - Milano Eyewear Show - February 3-5 - 2024
0046 whats so

Activewear celebrates Pride Month 2022.

June 8 2022
Inclusion and respect for diversity are current issues that are obviously reflected in fashion. So What, the new international activewear brand that has created a collection to celebrate all shapes and sizes, rocks these two principles by respecting all types of diversity. High-waist supersoft leggings, sports bras, yoga pants and swimming costumes, available in sizes 2XS through 3XL, are designed to break down all forms of judgement, demolishing cliches and unachievable ideals. 
All items are produced in a 4-direction oriented compressive stretch fabric that absorbs humidity, is highly breathable, and ultra-soft and elastic. This makes it the perfect choice for low- and high-intensity workouts.
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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.