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WMIDO - Milano Eyewear Show - February 4-5-6 - 2023
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Adidas Eyewear on Giro d'Italia podium

May 17 2012
A win for Domenico Pozzovivo and second place for Intxausti Elorriaga Benat "It's not possible, I can't believe it..." was Domenico Pozzovivo's reaction after his splendid victory at the eighth stage of the Giro d'Italia, which ended at Lake Laceno in the province of Avellino. At more or less seven kilometers from the finishing line, the climber for the Colnago CSF-Bardiani pro cycling team began the sprint toward his first Giro d'Italia success. The Lake Laceno crowned for Pozzovivo who has two other important goals in this Giro d'Italia. Excellent placing also for Spain's Intxausti Elorriaga Benat, who came in second at Lake Laceno. Both cyclists and their respective teams are supported by Adidas eyewear and its top product, Evil Eye Halfrim Pro.   A design- and technology-oriented product.   The halfrim design and SPX™, a patented material that is both flexible and strong, make the Adidas eyewear model not only extremely light, but also ideal for wearing on any terrain and by any cyclist. In parallel, its multiple technical characteristics make it an indispensable ally for anyone who wants the best performance: the three-point temple adjustment, two-point nose bridge adjustment and temple grip give it a unique, personalized fit and stability that is guaranteed, even in extreme conditions. A detachable sweat blocker protects the eyes from dust, wind and perspiration.   The new Evil Eye Halfrim Pro is extremely aerodynamic and features maximum lens curve (base 10) to ensure a wide field of vision. Moreover, the special Light Stabilizing Technology™ (LST™) applied to the lenses stabilizes rapid changes from light to shade and increases contrast to guarantee absolutely clear vision and less eyestrain. This allows cyclists to concentrate on the road and their technique. Fast and easy lens replacement is another new development offered by Evil Eye Halfrim Pro: a truly leading-edge innovation that requires only two fingers. Lastly, for wearers of corrective lenses, Evil Eye Halfrim Pro includes Adidas RX™ technology: the simplest and most complete way of fitting the eyewear with an optical insert.
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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

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