WMIDO - Milano Eyewear Show - February 4-5-6 - 2023

Andy Wolf launches the collaboration “Sol e Mar” in cooperation with the textile company Vossen.

May 11 2021

The two brands with manufactures in Austria have designed an 8-piece beach collection made of terry cloth with two matching acetate glasses.

The collection is inspired by the coast of Portugal with all its facets and colors: by pausing and catching your breath, bathing in sunlight and the breaking waves. This is exactly the feeling the two Austrian brands want to capture.

It was also important to create a connection between the eyewear and the collection: the key piece is the beach towel, where the lens shapes of the two sunglasses were the inspiration for the design.

The organic shapes of the towel contrast with the striped look used on the oversized beach bag, bathrobe and shirt. The terry bathrobe and shirt both feature a lapel collar and are made of intricately woven fabric in a double face look.

The collection is completed with a bucket hat and a matching glasses case, also made of terry cloth.

The two sunglasses are named Linda and Amado and each comes in two colors.

The glasses are limited to 300 pieces per color and style worldwide. Each pair of glasses is available in a case and towel set.

Both companies stand for sustainability and local production, so it was especially important that the glasses and towels are 100% made in Austria.

In order to also meet the social responsibility for people and nature, both labels decided to start a special upcycling project. Towles in yellow and brown get a 2nd chance and are reworked by the institution “Jugend am Werk” to stylish scrunchies. This is how the 90s come back to life!

The collection is available in the online store of Vossen and Andy Wolf as well as from selected partners.


Logo WMido

WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

Press registration MIDO Exhibiting halls Exhibitor list Otticlub Directions Fly & Stay