WMIDO - Milano Eyewear Show - February 4-5-6 - 2023

Art meets eyewear

October 17 2019

Vanni, the “Made In Italy” eyewear company with a presence in more than 40 countries worldwide and a supporter of emerging art for over a decade, is opening a new dialogue with Artissima trade show by launching Concrete: a multidisciplinary project and special capsule collection of eyeglasses designed with the artist Cristian Chironi, curated by Artissima.

It is not only a series of eyeglasses, but also an interactive performance in the spaces of the fair and an installation at the Vanni showroom.

The project was conceived from the companyI’s desire to weave together the process of eyewear design and the visionary quality of contemporary art, providing highly specialised know-how and the most innovative techniques of eyeglass crafting.

The capsule collection “Vanni for Artissima, Concrete by Cristian Chironi” consists of a limited series of 400 metal framed glasses with photochromic coloured lenses: 4 models (unisex/women’s) that pull inspiration from the diverse places in the world where the artist has lived and worked: Casa Wabi, Puerto Escondido; Unitè d’Habitation, Marseille; Villa Pierre Jeanneret, Chandigarh; Casa Victoria Ocampo, Buenos Aires.

Colour, composition, aesthetic form, and arrangement, recall the mental impression and lived experiences involved in the creation of this project, constructing a new relationship between design, architecture, installation, performance, the visual dimension, and narration.

The eyeglasses are finished with a special opaque varnish that’s rough to the touch, imitating the texture of cement, and present on the brow beam and on the temples are original “winglets”, or brise-soleil, of foil folded at 90 degree angles. On each of the four models the colour detailing creates unique chromatic triads.

Logo WMido

WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

Press registration MIDO Exhibiting halls Exhibitor list Otticlub Directions Fly & Stay