WMIDO - Milano Eyewear Show - February 4-5-6 - 2023

Arthur Arbesser and his sculptures

February 6 2019

The Spring/Summer 2019 advertising campaign from fashion designer Arthur Arbesser depicts the world of ceramics, its artists, and the magical transformation of a rough piece of clay into a sculpture of considerable worth.
The setting is a small pottery studio in Paris, where the central character is an eccentric potter working on one of her pieces. Contentedly surrounded by only her work, at the same time she also secretly celebrates her personal predilection for glamor.
In the short preview, we glimpse geometrical lines characterized by bright, dazzling colors: the best outfit for welcoming in the warmer seasons.

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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.