WMido - Milano Eyewear Show - February 3-5 - 2024

At MIDO EssilorLuxottica will tell its story in an innovative 1000sqm space.

January 31 2023

EssilorLuxottica will be present at the next edition of MIDO -scheduled for Saturday, Feb. 4 to Monday, Feb. 6 - with an innovative space dedicated to the Group's eyewear and eyecare brands.

A 1,000-square-meter hub will provide the high-impact, digital setting to celebrate EssilorLuxottica's design, style and innovations.

Four thematic areas will tell the story of the Group's integration: Committed to vision, Advancing with technology, Celebrating people and beauty, and 360 expert solutions. A real journey through the offer dedicated to optical customers with a strong focus on vision care.

Led walls, monitors and lightboxes will dominate the exhibition space creating a 360° immersive experience.

The digital show will alternate storytelling and brand content to engage visitors in the journey in a dynamic, original and unique way. In fact, digital technologies play the Group an increasingly important role in the optical industry, allowing visitors to experience exclusive and innovative moments.
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