Blackfin campaign finalist for Parola d’impresa

October 28 2015
Blackfin’s Neomadeinitaly campaign has been added to the finalists of Parola d’impresa, the award promoted and organized by Confindustria SMEs and UPA – Utenti Pubblicità Associati – with the support of the magazine Il Sole 24 Ore and in collaboration with L’Imprenditore, the monthly magazine published by Confindustria SMEs. The competition has two categories: print and new media. In the latter category, the Blackfin brand ranked third with the Neomadeinitaly campaign produced by Nicola De Pellegrini of the agency Anidride/Design. The new campaign pays homage to genuine made in Italy products and the birthplace of Blackfin eyewear. The company manufacturing Blackfin eyewear – Pramaor of Taibon Agordino (Belluno) – coined the term “neomadeinitaly” to define the identity of its titanium eyewear which is part of entirely made in Italy top-quality products that respect people, the environment and traditions.
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