WMIDO - Milano Eyewear Show - February 4-5-6 - 2023
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Breakthrough in Colour Contact Lenses

December 5 2014
New product matches attractive look with consistent comfort Alcon Vision Care announces the official launch of AIR OPTIX® COLORS breathable contact lenses, the first monthly-replacement, daily-wear colour lenses available in Canada on a silicone hydrogel platform. Made with the same unique surface technology as all AIR OPTIX® AQUA contact lenses and designed with world-leading FreshLook® 3-in-1 colour technology, AIR OPTIX COLORS blends with your own eye colour for an attractive look that delivers consistent comfort.   Available in nine colours, ranging from subtle (pure hazel, blue, green, gray and brown) to vibrant (brilliant blue, gemstone green, honey and sterling gray), the proprietary 3-in-1 colour technology blends with the eye colour to provide a beautiful, natural appearance. The outer ring defines and emphasizes the iris, while the primary colour transforms the eye colour, and the inner ring brightens and adds depth. The unique, smooth surface technology creates a protective layer of moisture that resists irritating deposits so the lenses stay comfortable from Day 1 to Day 30.   According to a company statement, the AIR OPTIX COLORS lens technology allows up to six times more oxygen through the contact lens compared to other leading colour contact lens for superior breathability and healthy-looking eyes. AIR OPTIX COLORS contact lenses are also said to have significantly better wettability than other contact lenses, such as ACUVUE OASYS™, ACUVUE ADVANCE™, PureVision™ and Biofinity™ contact lenses.   "The scientific advancements in AIR OPTIX COLORS make this lens the biggest breakthrough in the colour contact lens industry in more than a decade," said Dr. Judy Parks, director of professional affairs at Alcon Laboratories. "We know our consumers – millennials, in particular – want the ability to enhance their eye colour in a way that looks and feels natural. Now, we give them an option that's not only beautiful but comfortable, too."   Every day, Toronto-based celebrity make-up artist Grace Lee sees first-hand the style choices millennials, in particular, are making, from make-up to fashion. AIR OPTIX COLORS contact lenses offer fashion-forward consumers a bold, new way to enhance and redefine their look, complementing their already vibrant style and highlighting one of the first things people notice – their eyes.   A medical device, AIR OPTIX COLORS breathable contact lenses are available with a prescription from an eye care professional. Eyecare professionals may prescribe the lenses to correct vision, but they also have the option to prescribe the lenses in "plano" (non-corrective) form for those who do not require vision correction, yet still want to enhance their eye colour. No refit is required for AIR OPTIX AQUA contact lens wearers.  
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