Just a few days ago, a sponsorship contract was signed that will bind Briko to the Liquigas Pro Team for the 2007 season with an important new addition: Briko will be the official supplier of racing helmets as well as glasses.
Briko trade marketing manager Cristina Reposi said: 'It is a very important decision for Briko because it confirms the company's strategy of giving increasing importance to the world of cycling and of strengthening our brand's international image. This has led to the extension of the sponsorship agreement to include helmets as well as glasses. Our successful collaboration relationship will continue with the team, which has brought us victory and satisfaction in previous seasons.'
So next season Danilo Di Luca, Franco Pellizotti, Luca Paolini, Vincenzo Nibali and all the athletes in the team will be racing in the new Arrow helmet with personalized graphics and Endure Pro glasses. A perfect combo of technology and innovative protection for professional bikers.