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Byblos, a New Mono-Brand in Tokyo

May 19 2003

Byblos, the Swinger International brand and the one signing a collection of eyewear produced and distributed by Luxottica, has opened a new mono-brand store in Tokyo. The boutique, which is part of a development plan for the Japan market in partnership with Misaki, covers an area of 160 square meters situated in the famous Roppongi quarter, and hosts the collections for men and women and accessories.

As part of a brand re-launch program, this opening should be followed by another during the next twelve months. An area will be inaugurated in Moscow in September and then it will be the turn of the flagship store in the Milan fashion quadrilateral. Future plans include mono-brand stores in major international cities, beginning with London and New York.

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