For the launch of her eponymous eyewear collection, Chiara Ferragni chose the impressive setting of Sciacca, in Sicily. The digital-based businesswoman opted to have seven top influencers by her side at the event: Chiara Biasi, Ginevra Mavilla, Dulceida, Giulia Peditto, Marta Cariedo, Tamara Kalini and Stephanie Glitter.
The collection is produced and distributed by Safilo, and is designed for young, modern, dynamic women. The glasses reflect the brand’s cool and fashion-forward soul: the new playful and trendy sunglasses and eyeglasses combine glittery and pop-art colours in a smart, cool range.
