WMIDO - Milano Eyewear Show - February 4-5-6 - 2023
ShifferJoopVista_quadrata

Claudia Schiffer testimonial for Joop!

February 3 2004

Claudia Schiffer is the face in the advertising campaign for 2004's sunglasses and ophthalmic collections from Joop!, the German brand produced under license by Ferdinand Menrad.

Schiffer will appear in press ads and in point of sale material at the opticians stores offering the Joop! brand throughout the world. This is yet another confirmation of the trend of using famous personalities, from David Beckham (Police) to Michael Schumacher (Sting), from Brian Adams (John Richmond) to Filippo Inzaghi (Persol), as protagonists in eyewear advertising campaigns.

Logo WMido

WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.