WMIDO - Milano Eyewear Show - February 4-5-6 - 2023

Contemporary classics

October 4 2019

Uniqlo, the global Japanese clothing brand, celebrated its arrival in Italy on 13 September last, presenting LifeWear through its “Today’s Classic” campaign. LifeWear is an expression of the brand’s commitment to offering high-quality, affordable clothing that can meet the daily lifestyle needs of everybody.

As ambassadors, eminent figures who are active players on the Milan gastronomy, art, design, innovation and business scenes were chosen; they are a mirror of the current cultural climate and their activities can be considered “today’s classic”. The launch campaign deploys the iconic symbols of the architecture of Milan as a backdrop for the ambassadors.


Logo WMido

WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.