WMIDO - Milano Eyewear Show - February 4-5-6 - 2023

Fashion for nature lovers

May 31 2019

The uncontrolled consumption of plastic is suffocating our seas and the planet, but plastic can become a resource and the foundation for a new production cycle once its first life is over; all it needs is to be recovered. Smemoranda starts from this concept and creates S bag, the new brand to protect the environment. An exclusive collection of ecological and eco-sustainable bags and rucksacks for business and leisure time, by the designer of the historic Nava brand. Innovative and completely recycled fabrics give life to iconic, minimal and elegant products that are roomy and functional. The collection is made with eco-sustainable materials obtained from recycling PET bottles (550 ml). The label of each article bears the number of bottles recycled during its production.

Logo WMido

WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.