From eyesight to vision

Save the date: Saturday February 29^th at 6:30pm in the Services Center Auditorium, a gala evening of festivities and sharing, open to all MIDO participants. The evening begins with the “From eyesight to vision” presentation by sociologist Francesco Morace, on consumer habits and tastes in eyewear in the last 50 years – from the technical advances of the 1960s to the flamboyant frames of the 1980s, to the turning point of 2020, where consumer-creators dictate their own fashion wants, integrating taste and technology. The awards ceremony follows, honoring the companies that have participated in all 50 editions of MIDO, the show’s Past Presidents, presentation of the Bestore and Stand Up for Green prizes and, to conclude with a flourish, the Golden edition lounge party. We look forward to seeing you there!