Hoya: positive impressions at Mido 2010

March 24 2010

Hoya was completely satisfied with the recent edition of Mido and found it interesting to talk with partners and opticians about opportunities for growing together.

Great success also for HoyaiLog, the new online ordering system that simplifies life. A development of the previous Hoyalog system: it is easier to use, always updated because it is online, intuitive, and it can interface with other systems.

The other new addition presented by Hoya is LongLife, a treatment for greater scratch resistance (Bayer test 15). Longlife is a top-range treatment with distinct advantages for consumers as they will be satisfied with their lenses for all the life of the eyewear. Satisfaction also based on a guarantee that has been extended for three years and which was successfully launched for Super Hi-Vision last year.

This year it was also possible to try your luck at the Hoya competition area! Participation was considerable and 6 lucky opticians won a fantastic, latest generation 32” Samsung LED TV with slim lines and high definition, just like Hoya lenses.


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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

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