WMIDO - Milano Eyewear Show - February 4-5-6 - 2023
iman immagine 98
WHAT'S NEW

Immagine 98 launches a new brand for men: I-Man.

February 10 2022

To create I-Man - a prescriptive eyewear collection dedicated exclusively to men - Immagine 98 carried out a market survey involving stores around Italy, France, Germany and other key markets.

The result has led to models aimed at a young target market, with an affordable price while maintaining Made-in-Italy quality. The models are popular favourites: classic shapes but with extreme precision and attention to detail, while taking into account current fashion trends.

The collection is marked by a chromatic mix, with both sober and more jazzy versions, and the use of different frame shapes, square and round, with modern and vintage styles. The final touch comes with the combination of a variety of materials including metal and acetate or injection with a matte finish.
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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.