WMido - Milano Eyewear Show - February 4-5-6 - 2023
Monarch_OLB111C147_front lightbird
WHAT'S NEW

Lightbird brings its 'Colour Revolution' to MIDO.

January 25 2023

At MIDO, the designer Corrado Rosson in the new bright booth, characterised by the images of the Light_Face campaign, presents the new women's, men's and unisex eyewear models of the Light_SOCIAL acetate collection.

A collection dedicated to Millenials and to all those who also see glasses as the accessory that characterises and enhances their look.

It will be the models Monarch LB111, First Night  LB115, Butterfly LB119, Robot LB122, Thorn LB125, Your Majesty LB126 that will inaugurate the frames making the collection even more exclusive and more attentive to details and contrasting effects, where transparencies are combined with unique colour combinations created exclusively for the Belluno brand.

Also featured in the new models also feature the QR CODE on the temple terminal, which allows access to Light_NEST, the system devised by Lightbird that activates not only the eyewear guarantee but also a real connection between the company, the optician and the customer.
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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.