WMIDO - Milano Eyewear Show - February 4-5-6 - 2023
look-italia
WHAT'S NEW

Look-made in Italia transmits an important message via video.

June 25 2020

The new video by Look-made in Italia focuses on the idea that each individual, when purchasing even just one single product, causes an impact on the global economy.

So, beginning in Italywhere all the company’s glasses are made, the message has been repeated in an identical manner worldwide.

It shows the faces of eyewear customers, sales consultants and collaborators who share the company’s clear and immediate message “today, more than ever, I make choices and live my life in a responsible manner”.

Today, more than ever, shopping responsibly represents a clear and conscious stand. It means buying high quality goods, made in Italy, understanding the intrinsic value of the item and making areal contribution to the economic recovery.

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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.