WMido - Milano Eyewear Show - February 3-5 - 2024

Lozza strengthens its connection with the big screen

May 8 2023

This fall, Lozza returns to the big screen with "2 Win," the new film about the legendary rally race between Audi and Lancia in 1983.

The plot of the film

A contemporary story from the past of two facing teams, played by an outstanding international cast. In fact, the film expresses all the strength, determination and power of the Lancia team that, under the leadership of team manager Cesare Florio - played by Riccardo Scamarcio - succeeded in an epic feat: the glorious and unexpected victory over Audi, the emblem of refined German technology, with the two-wheel drive 037 model.

A victory that no one would have bet on. The revenge of a team that fought back with heart, passion and outstanding skills.

The Zilo 2.0 model (SL4330)

Values close to Lozza, a brand that has expressed typical Italian elegance, style and excellence for over 140 years. It is no coincidence that in the film the protagonist, Cesare Florio, wears the Zilo 2.0 model (SL4330), the iconic Lozza eyewear revisited for the occasion in a contemporary key. The model, made in 4 color variants, will be available in the best optical stores.

Barbara De Rigo, chief marketing officer De Rigo Vision, comments.

"The historical bond of our brand Lozza with the world of art and Italian excellence is renewed once again in this partnership with the world of cinema. A film that promises to be compelling and celebrates stories and characters that have entered the legend of our country, as well as the iconic Lozza models."

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