WMido - Milano Eyewear Show - February 3-5 - 2024

MIDO 2021| Digital Edition opens tomorrow.

June 4 2021

From 5 to 7 June, a calendar of events and a new format for the market.

MIDO 2021| Digital Edition will open tomorrow, June 5th. Until Monday  June 7th , 30 events, 60 guests and over 400 showcase pages  that will seize the international business opportunities of the new “immersive” format.

To open the event, the official greetings of the Mayor of Milan, Giuseppe Sala and the President of ICE Carlo Ferro, to then leave the scene to the main actors, greeted by the President of MIDO, Giovanni Vitaloni’s introduction.


Wonders are ahead opening event: June 5th h. 11.00.

Special guest is the photographer Albert Watson who will talk about the change taking place in the world and the new ways of seeing everything around us: beauty, living together, nature, technology and the future. Giovanni Vitaloni, President of Mido and Anfao, Fabrizio Curci, Chief Executive Officer & General Manager of Marcolin, Barbara De Rigo, Chief Marketing Officer De Rigo, Satoshi Otsuki, President and Chief Operating Officer Europe of Charmant, Mik Somers, Founder and Co-owner of Theo, Nicola Zotta, President and CEO of Marchon Eyewear Inc.

MIDO Mashup: 6 June h. 12.00

Guests: chef Massimo Bottura, designer Fabio Novembre, photographer Albert Watson.

Fashion and design at the center of a debate involving stars from different worlds, together with 4 established representatives of the fashion world (Giovanni Lo Faro, CEO MODO; Amélie Morel, Morel Communications Director; Harvey and Zack Moscot, President and creative director of MOSCOT ; Saskia and Hans Stepper, founder and creative director of Stepper Eyewear Limited) and 4 important designers in the eyewear sector (Sergio Eusebi and Livio Graziottin, Founders of Kuboraum, Patrick Hoet, Founder of HOET; Henrik Lindberg, Founder, CEO and creative director of  Lindberg)

You can download the complete calendar of events at: https://www.mido.com/pdf/digital_edition/MIDO-Palinsesto-Eventi_EN.pdf

All updates on the event will be available online on the website www.mido.com and the official social media channels: Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition) and Linkedin and through the official APP.#MIDO2021

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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.