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Mercedes-Benz Style for a summer dedicated to design

July 15 2014
The brand philosophy translates into a collection where modernity unites with tradition for a totally perfect result In the new eyewear collection, the passion of the designers at Mercedes-Benz Style comes to life in exclusive models with a unique style and innovative functionality that tell the brand's distinctive story.   Mercedes-Benz Style is synonymous with design and innovation, indispensable values that translate elegantly into a wide range of exclusive products in the various lifestyle areas. In the eyewear world this summer, the brand's new products are presented as style accessories made to the highest quality standards and in a combination of high technology and artisan experience.   Matt surfaces, distinct shapes and ultralight, flexible materials harmoniously and elegantly intertwine without the use of screws in eyewear that is a real masterpiece of engineering and allure.   In the Mercedes-Benz Style proposals dedicated to the sun, the undisputed star is M'1038, a refined and totally trendy model in ultralight steel. With flexible dual action temples they are resistant to wear and twisting and combine the excitement of design with maximum high-tech functionality.?(M'1038 A)   Vision model M'6034 won the Red Dot Design Award 2014. On July 7, an international jury in Essen awarded this perfect expression of high-tech innovation and engineering skill in the "High Quality Design" category. (M'6034 B).   The Mercedes-Benz Style collection focuses on excellence. In particular, every product features innovative materials and displays a combination of colors and shapes for long-lasting quality and maximum precision.
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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

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