WMIDO - Milano Eyewear Show - February 4-5-6 - 2023

Metzler: positive 2005 meeting with distribution

April 19 2005

Against the enchanting backdrop of the Relais Monaco Hotel in Ponzano Veneto, Metzler International Italia proposed again the initiative that was successful in 2004: a meeting of its associate companies and main distributors from all over the world.

Called Fashion Sunwear, the program involved an intense week of work (from Monday, April 10 through Saturday, 16), the presentation of the new sun collections, and studies of the most updated fashion trends.

The upcoming promotional campaigns were presented along with the relevant communication strategies. Large participation and attention have persuaded Metzler to repeat the initiative in the future.

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