WMido - Milano Eyewear Show - February 3-5 - 2024

Michele Morrone strengthens ties with Chopard with a bio-based eyewear capsule.

October 25 2022

Italian actor and model, Michele Morrone, designs a new and exclusive eyewear capsule collection for luxury brand Chopard, developed by De Rigo Vision.

The actor, who was already a brand ambassador for Chopard and true eyewear aficionado, has personally and creatively contributed to developing the various frames, with an input that reflects his own personal sense of style. The capsule collection sports a sophisticated design and features two sunglasses styles and two prescription frames, characterised by geometric shapes crafted from bio-based acetate, squared front pieces and refined details. The iconic Chopard logo is visible on both the interior and exterior side of the temples, with honeycomb-effect laser engravings.

Thanks to the great success of the Netflix film ‘365 days’, Michele Morrone has become an internationally-renowned actor and one of the world’s most followed influencers, boasting over 15 million followers on Instagram.

The advertising campaign was shot by fashion photographer Mariano Vivanco. The images, taken in Paris, even though simple, have a great scenic impact and showcase the most authentic spirit of both the brand and actor.

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