WMido - Milano Eyewear Show - February 4-5-6 - 2023

Mirage puts the sunglasses on North Sails Apparel.

June 29 2021

Mirage and North Sails Apparel have signed a licensing agreement for the production and distribution of North Sails-branded sunglasses. The partnership between the two companies is underpinned by shared values and a common entrepreneurial vision driven by an ethical and sustainable business culture, withinvestments in cutting-edge plants and energy-efficient processes that contribute to a reduced impact on the environment; continuous research and development of materials to produce sustainable and recycled eyewear; staff training to promote ethical behavior in the workplace: these are just some of the actions Mirage has taken on its path to innovation, which will be completed when it obtains the UNI EN ISO 14001-15 certification.

Since 2017, North Sails has aimed to become more environmentally sustainable as it is aware that resources are not unlimited and it is therefore necessary to develop innovative production processes to reduce waste, use renewable energy and choose recycled and recyclable materials.

The eyewear collection pays a tribute to the concept of exploration, a key element of the brand and, in keeping with the North Sails GO BEYOND motto - which means to go beyond one's limits, where others can't go - launches the motto SEE BEYOND - an invitation to see beyond, in the same spirit.

All models are made in Italy and, in keeping with the brand's commitment to Ocean Conservation, are made of technical (including floating), eco-sustainable and recycled materials (such as fishing nets), with high-performance lenses to guarantee a top-class viewing experience. The packaging is also made from 100% recycled materials.

The urban-tech look of the collection combines Italian design and functional details in a line of men's and women's eyewear designed for extreme sports, but which can also be worn in a casual context, always with the brand's modern and distinctive flair.

Distribution has recently started on the Italian market through Mirage's network of agents and will subsequently be extended to Europe and the rest of the world.

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