MIDO 2022 | DIGITAL EDITION IS ONLINE
 
lisola-di-mykita_wmido
SHORT NEWS

Mykita's island

January 20 2016
Since 2003, Mykita, the Berlin eyewear brand with the innovative patented hinge, has been making eyewear for the high-end market. Technology, design and constant product development are its distinguishing characteristics. The 2016 advertising campaign takes us to a Mediterranean island at the height of summer. Eyes squinting to gaze up towards the sky in the searing mid-day heat, feet moving in cool crystalline waters, a deep breath suggests a taste of salt in the air: the campaign is an anthem to summer. All the photographs are shot by Mark Borthwick on his trusted analogue Leica camera that is now 25 years old.
Logo WMido

WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

Attend
Press registration MIDO Exhibiting halls Exhibitor list Otticlub Directions Fly & Stay