With a strong presence in the DACH countries - Switzerland, Austria and Germany - which are confirmed as the main markets for its eyewear collections, the Swiss brand NIRVAN JAVAN has recently widened its distribution to new countries, both with direct sales agents and distribution agreements. Specifically, with the launch in Benelux, Nordics, Eastern Europe, and Italiy the number of countries in which the NIRVAN JAVAN collections are sold rises to 18. A new distribution strategy has also been planned for Italy by directly targeting an exclusive number of sales outlets.
"The desire of our brand is to place ourselves in selected opticians, where the client can enjoy the buying experience in a customized way," says Patrick Zweifel, co-founder of the company - "NIRVAN JAVAN stems from the vision of its designer and represents the journey into the diversity of the world and the cultures of the various cities that inspire the different collections. #seetheworld is our motto. We want the customer to choose our product not only for its quality, but also for the creative project at its core. And in order to do this, it is necessary that the opticians, and even before that our sales network, believe in the project. We have a clear vision which drive us to find the best partners who know how to spread our motto through the right channels".
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