WMIDO - Milano Eyewear Show - February 4-5-6 - 2023

New Coco Song and Kaos summer models from Area 98

July 11 2012
To welcome the new season some models have been revisited with a sassy note and bright colors Area 98 wanted to welcome the new season with summer versions of some of the models from the Coco Song and Kaos collections and has proposed frames with sassy allure and bright colors.   For Coco Song, Elisio Tessaro, Brand and Product Marketing Director at the Italian fashion house, focused particularly on two vision frames that best describe the brand's summer 2012 characteristics: Everlasting and In Bloom.   Both featuring bright colors like red, purple or white, the new models are identified by an elegantly contrasting monochrome front and the numerous color variations of the rich, floral-patterned silk covering the inside of the frame and temples. The latter are further enhanced by precious crescent-shaped metal inserts for elegance beyond compare.   The richness of the Coco Song models happily coexists with the quirky Kaos unisex frame designed for a young and dynamic target. Kaos eyewear plays with and transforms color: a "vintage fluo" for cheerful, colorful and impertinent models created thanks also to the use of sought-after acetates. Shapes are generous and wraparound, with an ever-watchful eye on the latest fashion trends. Model KKV 286.04-09 in particular combines the traditional panto frame with a purple and dappled front that "illuminates" the frame from the first glance. Eyewear KKV 287.04-09 combines a squarer shape with a play of elegant and engaging colors that animate the front and are also the leitmotif of the temples.
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