The Made in Italy sports eyewear from Rudy Project is off on a conquest of international markets through the Internet: the website www.rudyproject.com presents a vast assortment of glasses for specialist sports like cycling, skiing, golfing, sailing, the triathlon, motorcycling and many more.
For the Internet visibility campaign, Rudy Project used MM-One Internet Consulting Company. Rudy Project products are made with the most sophisticated materials and technologies and they are 'tested in the field' by over 10,000 athletes throughout the world.
'The technology and design of our products is state-of-the-art and we want to enhance our brand even more on international markets. We are present in over 50 countries and in thousands of outlets and we want all sports enthusiasts all over the world to know it', said Rudy Project co-owner Simone Barbazza. 'That's why we are counting on the Internet to promote our name, products and retailers'.
'We believe the campaign that is due to start any day now will produce excellent results for Rudy Project in the short term', confirmed Andrea Caminiti, marketing director of MM-One. 'Already by the beginning of 2006, I expect the website to have a significant positioning in the main national and international search engines'.
(Source: Mg News)