WMIDO - Milano Eyewear Show - February 4-5-6 - 2023
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AGREEMENTS

Paul Smith eyewear license goes to Marchon.

September 19 2022

Marchon Eyewear Inc. and Paul Smith, Britain’s leading independent design company, have entered into an exclusive, long-term global licensing agreement. Marchon was previously responsible for the distribution of Paul Smith eyewear in North America. Under this new partnership, Marchon will now oversee the design, manufacturing, and global distribution of the brand’s eyewear collection beginning January 2023.

The frames

Paul Smith sun and optical styles will be designed with a classic yet modern approach, with a focus on craft and attention to detail – featuring the distinct signature styling and the organic color palette Paul Smith is known for. Customers can expect to see a mix of contemporary shapes with timeless detailing and classic design attributes, lightweight, and crafted with high-quality materials for both men and women.

The distribution

The new Paul Smith eyewear collection will be sold globally through select optical retailers, department and specialty stores, Paul Smith retail locations, and online at www.paulsmith.com and in the US on www.eyeconic.com

The opinion of the two players

“Marchon is very proud to partner with Paul Smith, an iconic brand with timeless styling,” said Thomas Burkhardt, President of Marchon Eyewear, Inc. “We look forward to contributing to the brand’s future growth around the world, while strengthening our offering within the luxury eyewear segment. The new collections will be offering new eyewear styles that will uniquely capture the essence and exceptional quality of the Paul Smith brand.”

“We are delighted to be embarking on a new global eyewear partnership with Marchon. Harnessing their expertise in manufacturing and distribution and bringing our own unique approach to design and creativity, we have every confidence it will be a prosperous collaboration.” Ashley Long, Managing Director, Paul Smith Ltd.
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