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StefanoAccorsiPersolVintage

Persol celebrates fifty years of “La Dolce Vita”

April 2 2010

Always synonymous with class and style, Persol is a legendary brand in the worldwide history of eyewear. Cinema has been a constant part of its DNA: since the ’60s, Persol models have starred frequently in some of Italy’s most representative movies and are now the personal choice of numerous, unforgettable celebrities in the world of cinema and the international star system.

This bond with the movie world has remained unchanged over time. Since 2006, Persol has been part of the Venice Film Festival with the award presented every year to one of the most important names in international cinema. In 2008, the Persol award went to Kathryn Bigelow, who recently received the best director Oscar for “The Hurt Locker”.

In 2010, for the fiftieth anniversary of the legendary movie “La Dolce Vita” by Federico Fellini, a major ambassador for top-quality Italian cinema throughout the world, Persol presented two models of sunglasses for men and women, which conjure up the fascination and allure of Rome in the Sixties.

Two models, PO 2977S for women and PO 2978S for men, feature vintage shapes and details reminiscent of the style and taste that were part of the “sweet life” years. The model for women is cat-shaped and the men’s version has rounded edges. Colors are not just classic black and Havana, but also unusual variations in mosaic, a revamp of Persol’s acetate models of the Sixties. “Freccia Supreme”, the unmistakable symbol of Persol excellence, is the decoration that was a characteristic of that decade. The internal part of the temples of both models is enhanced with a metal “Heritage Plaque” to celebrate the birth of the brand. The vintage-style models for men can be fitted with the very latest Foto-Polar lenses, a Persol exclusive system that combines photochromic and polarized filters on crystal lenses. This type of lens gives clear, well-defined vision and blocks reflected light thanks to the polarized filter. Lens color also adapts to the intensity of the light.

PO 2977S
An acetate model for women in the typical “cat” shape. It is available in five colors: black, Havana, light Havana, violet-blue mosaic and blue-brown mosaic. The latter two colors feature the original Sixties acetate texture. This model is also available in a version with the characteristic decoration of the original Persol collections of the Sixties. Enhancing the internal part of the temple, the “Persol 1917” Heritage Plaque is engraved with the year Persol came into being.

PO 2978S
A generous model with rounded edges for men. Made in acetate, it comes in five different colors: black, Havana, classic Havana, light Havana and forest green. The black and Havana versions also have Foto-Polar lenses.
This model is also available in a version with the characteristic decoration of the original Persol collections of the Sixties. Enhancing the internal part of the temple, the “Persol 1917” Heritage Plaque is engraved with the year Persol came into being.  

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