With the aim to strenghten the position of the Blackfin brand in France, from January 2015 Pramaor has decided to directly distribute it. The brand was previously distributed by Kaigan.
“Working directly with our agents gives us immediate insight into market trends”, explains Nicola Del Din, Pramaor Ceo. The Blackfin collections, already marketed directly in Germany, Austria, Greece and Spain, are handled in France by a salesforce of four agents. Optical practices can also call on their own French-speaking customer-care service.