The brand has opened the first pop-up store in Italy. It is hosted in the throbbing heart of Milan, the point of reference for shopping in the city and the crossroads of an international public: Piazza San Babila.
This new space hosts a large and exclusive offer of the brand’s products and perfectly mirrors its style.
The aim is to be a place where consumers can come into contact with the history and future of the brand through a journey in its world. A journey that begins on the outside, where the large windows are packed with video content and guide the consumer through the world of historic icons and the Ray-Ban Aviator 1937 limited edition.
The doors open on to the central message of the windows and the interior of this pop-up store: the Reinvented Campaign, launched on this occasion to celebrate the 80th anniversary of Ray-Ban Aviator.