Ray-Ban honored as brand of the year
August 31 2016
Ray-Ban has been honored as brand of the year by the Accessories Council, the not-forprofit organization that includes the world’s leading brand names, designers, publications, retailers and associated providers for the accessories, eyewear and footwear industries. Each year, the Council pays homage to those brands, designers and businesses that have had a big impact on the accessories industry by assigning the Accessories Council Excellence Awards.
“We rarely get to stop and look back”, commented Fabrizio Uguzzoni, President of Luxottica Wholesale North America, before accepting the award.
“With this award we’ve had the opportunity to look back on last year; I would say we did a lot on Ray-Ban, not only the launch of Clubround style but new icons”.
Over the past 12 months, the brand announced the fusion of Round and Clubmaster that led to Clubround, and the new campaign #ittakescourage that focuses on its DNA: the courage to be yourself.