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Reebok donates 150,000 euros to the Heure Joyeuse association

February 13 2004

Stéphane Grimault, president of Reebok, presents the donation to Jamel Debbouze, founder of Heure Joyeuse.Through its foundation, the Us sportswear multinational, Reebok, donated 150,000 euros to the Moroccan association, L'Heure Joyeuse, which looks after poor families and children.

The donation will be used to finance a new center for picking up kids who live on the street and reintegrating them into society. The Heure Joyeuse association is very active in Morocco with various charitable initiatives aimed at helping young people in trouble. The latest campaign concerned sight and included the supply and donation of hundreds of pairs of glasses.

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