WMIDO - Milano Eyewear Show - February 4-5-6 - 2023
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WHAT'S NEW

Rock star Yungblud enters the world of eyewear with Ray-Ban.

December 3 2020

Ray-Ban presents “The weird collection styled by Yungblud. You’re On.”, a limited edition capsule styled by pop-rebel rocker Yungblud.

The collection comprises three bold shapes: State Street, Caribbean and Nomad, turbocharged with Yungblud’s fluo vision of the future: a place where people can be themselves, no matter what the world tells them to be: #YouAreOn.

A non-conformist spirit

Since his outspoken 2018 debut 21st Century Liability, Yungblud. has built a community around him, a place where millions of misfits around the globe can belong.

Ray-Ban salutes this tribe of authentic individuals getting their glow on with a new take on three bold acetate styles, each infused with Yungblud’s bold energy and inimitable personal style.

The single ‘Strawberry Lipstick’ is the protagonist of the communication campaign

The campaign video for the weird collection styled by Yungblud. will be set to the singer’s explosive single ‘Strawberry Lipstick’. The track, released back in July, will be included in the artist’s forthcoming full length album ‘weird!’ set to drop December 4th.

The distribution

The styles are available in limited pieces exclusively on Ray-Ban.com and in Ray-Ban Stores, and are to be the second Ray-Ban Instagram Checkout Drop.

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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.