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Safilo new partnership
AGREEMENTS

Safilo and Carolina Herrera: together in eyewear for five years.

July 15 2021

The two maisons have signed a five-year global licensing agreement for the design, production and distribution of Carolina Herrera-branded eyewear collections. The license agreement will come into effect on January 1, 2022.

“Carolina Herrera is an iconic luxury fashion brand, both popular and valued throughout the world for its feminine approach and extreme elegance,” declared Angelo Trocchia, CEO of Safilo Group.

“We are very pleased to start this new partnership, which represents a great brand addition to our portfolio and a significant opportunity to further advance and strengthen the brand’s image and geographical reach thanks to our unique product design and distribution capabilities.

As we are working to reshape our brand portfolio, Carolina Herrera will reinforce our women’s proposition and represents a crucial step in effectively counterbalancing the recent brand exits. This new brand entry is consistent with our business strategy and the key initiatives executed over recent years to consolidate and further develop our position as a leading player in the eyewear market,” concluded Trocchia.

“We are thrilled to embark on our partnership with Safilo, a globally recognized leader in the eyewear category. Safilo shares our passion for creativity, innovation and quality. Together, we are committed to establishing an eyewear collection as an extension of the fashion language defined by our Creative Director, Wes Gordon, while reinforcing the distinctive codes of the House.

With Safilo’s expertise and broad omnidistribution reach, we are confident that our collaboration will engage and excite the global consumer with exceptional products,”declared Emilie Rubinfeld, Carolina Herrera Ltd. President.

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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

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